Tag: Customer Acquisition

Operational Excellence Product Management

Voice of the Customers (VOC) vs. Voice of Non-Customers (VONC)

Post author By Chandra
Post date August 17, 2018

VOC helps in retaining customers and possibly getting new customers with a positive word of mouth. VONC helps in new customer acquisition by addressing gaps or missing elements that are important to current non-customers.

Tags Customer Acquisition, Customer Experience, Sales, Voice of The Customer