All we are saying is don’t make products look like ‘commodity items‘ (either through direct or indirect actions) that make visitors/customers to purchase from anywhere. Create differentiation; create bonding with the retailer; and get a mindshare of customers. Also, let’s agree that there are always some products that customers see as ‘commodity’ and go for cheaper options.
VOC helps in retaining customers and possibly getting new customers with a positive word of mouth. VONC helps in new customer acquisition by addressing gaps or missing elements that are important to current non-customers.
This article was originally published on Linkedin by Vish. In our last post on sales operating model that Chandra posted, we talked about the need for transformation in sales operating model. In this article, we will deep dive into the typical approaches and challenges. Organizations spend significant amount of efforts and money on the sales […]
As the new financial year begins for many companies, so do the challenges for meeting the targets for the new year. On one hand, the focus is on retaining and having more business from the existing customers, and on the other hand add new logos. We attempt to put forth a series of ideas in […]