Product Management

Portfolio Approach in R&D

Traditional R&D investments are usually on internal efforts to develop new products, capabilities, and methods. Product refresh cycles and new product introduction timelines are getting shorter with rapid changes in technology, business models, and customer expectations. Integration among products and with adjacent services is gaining importance to deliver seamless user experiences. It may be a challenge for the traditional R&D models to respond effectively. A hybrid approach to R&D investments may help companies stay relevant.