Operational Excellence Product Management Transformations

How Can Brick and Mortar Retailers Stay Relevant?

All we are saying is don’t make products look like ‘commodity items‘ (either through direct or indirect actions) that make visitors/customers to purchase from anywhere. Create differentiation; create bonding with the retailer; and get a mindshare of customers. Also, let’s agree that there are always some products that customers see as ‘commodity’ and go for cheaper options.