All we are saying is don’t make products look like ‘commodity items‘ (either through direct or indirect actions) that make visitors/customers to purchase from anywhere. Create differentiation; create bonding with the retailer; and get a mindshare of customers. Also, let’s agree that there are always some products that customers see as ‘commodity’ and go for cheaper options.
Category: Product Management
VOC helps in retaining customers and possibly getting new customers with a positive word of mouth. VONC helps in new customer acquisition by addressing gaps or missing elements that are important to current non-customers.
Life is a collection or flow of experiences (some may judge it by the sum total of positive and negative experiences). Experiences are a result of the interaction of the self with surroundings. If we are looking for a better life (or a flow of better experiences), the only variable we can control is how […]
Many organizations are initiating data and analytics programs with a hope to improve revenues, customer engagement, and margins. In their pursuit to achieve these objectives, some of them usually focus more on tools and technical capabilities. These organizations assume that investing in such technical resources alone will deliver the outcomes. However, a recent McKinsey study […]
A leader should have the courage to take the right decisions at the right time. Courage comes from confidence. Confidence comes from knowledge. Knowledge is a function of data, context, and culture.
Customer experience management is a vast field with many factors and variations. But simple things like right behaviors and communications help in enhancing customer experience significantly.